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Discover Pantone's 2018 Colour of the Year
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Discover Pantone's 2018 Colour of the Year

The arrival of Pantone’s annual announcement proclaiming the colour that will shape the design world throughout the upcoming year is always a time of excitement across the creative industries. Whilst the colour of the year announcement once sought to reflect what was trending at that point in time, it has now come to represent much more and seeks to encapsulate precisely what we need more of in our modern landscape.

Pantone believes that imagination and inventiveness will be particularly important for the coming 12 months. It has therefore chosen Ultra Violet as the ideal colour to light the way for everything that is yet to come.

Ultra Violet: the colour of imagination, inspiration and inventiveness

The executive director of the Pantone Colour Institute, Leatrice Eiseman, has stated that as we are living in a time that requires both imagination and inventiveness, the blue-based purple hue of Ultra Violet has the unique ability to capture our awareness and help us to take our potential to new, higher levels.

Bold, thoughtful and provocative, Ultra Violet is an inspiring hue with enough complexity to symbolise the benefits of experimentation needed to spur each of us on to consistently push our own boundaries and further elevate our successes.

Artistic brilliance and spiritual mindfulness

If, upon seeing Ultra Violet for the first time, your mind is immediately drawn to images of David Bowie, Prince and Jimi Hendrix, you won’t be alone. Rich purple hues have long symbolised and celebrated artistic excellence and enigmatic unconventionality.

Purple tones also carry with them a certain spiritual or mystical quality. Ultra Violet is ideally balanced to promote the feelings of mindfulness we increasingly require more of in today’s fast-paced world.

Utilising Ultra Violet within interior design

The beauty of such an inspiring shade is that you can really let your imagination run free. If you are keen to try new things throughout 2018, you will find a lot of potential in the versatility of Ultra Violet.

If you want to create a calming colour scheme, you might choose to focus on Ultra Violet’s smoky and hazy qualities with accents of harmonious mauve, lilac and grey hues; alternatively, you might prefer mixing in rose, grape and mulberry tones for a design full of spirit. For a touch drama, pairing Ultra Violet with vibrant chilli, mossy greens and rich bronze tones is certain to create a show-stopping display of saturated colour that will turn heads for all the right reasons.

Ultimately, Pantone hopes that Ultra Violet will provide the initial spark of inspiration for us all to realise our potential in 2018.

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